COOKIES on the DR. OETKER website

This website places cookies on your computer devices to make the site work better and to help us and our partners understand how you use our site. Further use of this site (by clicking, navigating, scrolling) or removal of this cookie note is considered consent to the application and use of cookies. For more information on cookies and how to delete them, please visit our privacy policy.

Privacy Policy

1. Data Protection

Data protection on the website of Dr. August Oetker Nahrungsmittel KG. We respect your privacy and would like your visit to our website to be secure and to your satisfaction.  Thus we take the protection of your personal data (e.g. name, date of birth, address, email address, telephone number) very seriously and will strictly adhere to the relevant data protection laws when handling such data:

2. Collection and Processing of Personal Data

We will not collect any of your personal data via our website without your consent.  Only you can decide whether or not you provide us with personal data, e.g. as part of a survey, registration, competition or the like.  If you provide us with such data you thereby give us your consent to store and use such data in accordance with the provisions of the data protection laws.  We will use the data you have provided to answer any queries you may have, provide you with information or offers you have requested or to enable you to access such information.

3. Use and Disclosure of Personal Data

In order to maintain customer relations it may be necessary for us to store or process the personal data you have provided us with or to pass such data on to one of our affiliates in order to fulfil your requirements more effectively, to improve our products or to inform you of special offers.  Your personal data will therefore only be used for the purposes of customer management, product surveys or marketing to the appropriate degree.  At any rate we will neither sell, market nor disclose your data in any other way to third parties.  We also swear our employees and agencies to secrecy and to the protection of your privacy.  However, should it be necessary for the execution of certain processes, for which we use the services of third parties, e.g. for sending out goods from our shop or marketing products, Süße-Grüße-Service or competitions, to make available to these third parties the personal data you have provided us with, this data will also be treated with care in such cases and only used to the degree appropriate for the respective purpose.

We will of course respect your wish not to leave your personal data with us to support our customer relations.  You can cancel your consent at any time with future effect by sending an email to or by post to Dr.Oetker Ireland Ltd., Unit 15 Magna Drive, Magna Business Park, Citywest Road, Dublin 24.

4. Security

As part of the administration of our website we have taken technical and organisational measures to protect your data against deliberate or coincidental manipulation, access by unauthorised third parties, loss, destruction or alteration.  We continuously upgrade these protection mechanisms in the normal course of technical improvement.

5. Automatically Collected Non-Personal Data

When you access our website non-personal information will be collected from time to time automatically without registration, including for example information relating to the Internet browser used, number of visits to the site, average time spent using the site, pages accessed and domain name of the page from which you access our website.  We will use this non-personal data to make our website more attractive in order to meet our customers’ requirements more effectively.

6. Cookies

On our website we use first -and third-party cookies to analyze user activity and to improve our services for you on the websites. The cookies contain no personally identifiable information. By using our websites, you are consenting to the use of these cookies.

On this website the following services of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) are enabled:

Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. Google Analytics uses “cookies”, that is text files, which are saved on your computer and enable an analysis of your use of the website. The information generated by the cookie concerning your use of our website including your IP address (“usage data”) will usually be transmitted to a Google server in the USA and stored there.

Please note that on our websites we use a “gat._anonymizeIp()” script an extension of Google Analytics which ensures that your IP addresses are anonymized after geolocation (“IP masking”). By means of the activation of the IP anonymization, your IP address will be shortened in advance by Google within the member states of the European Union or in other countries that have signed the Treaty on the European Economic Area. Only in exceptional instances is the full IP address transferred to a Google server in the USA, where it is then truncated. 

Google will use this information on behalf of us in order to evaluate your usage of our website, compile reports on website activity for us, and render us further services that relate to website and internet usage. The IP address transmitted by your browser within the parameters of Google Analytics will not be associated with any other data held by Google. This data will only be passed on to third parties on the basis of statutory regulations or for the purposes of processing order data. In no case will Google link your usage data with other data stored by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser; however please note that in this case you may not be able to use the full functionality of this website. In addition, you can avoid the collection of data generated by the cookie, and data related to the use of the website (including your IP-address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available under the following link.

Detailed information on Google Analytics can be found under this link:

Google Analytics Advertising Features (DoubleClick)

In addition to Google Analytics (see above) the analytics advertising feature DoubleClick is enabled on this website. Consequently, further data is collected by means of a Google cookie, which exceeds the standard implementation of Google Analytics. To this end, in addition to Google Analytics cookies our website uses third-party cookies.

The DoubleClick feature serves the purpose of presenting you with relevant ads from us and from third parties. Your browser is assigned an ID number (ID) as a pseudonym in order to check which advertisements have been shown in your browser and which advertisements have been clicked on. The use of DoubleClick cookies enables the display of advertisements based on previous visits to our and other websites on the internet. The information generated by the cookies is transferred for evaluation to a server in the USA and stored there by Google. The data will only be passed on to third parties on the basis of statutory regulations or within order data processing. In no case Google will link your usage data with other data stored by Google. 

You may refuse the use of cookies by selecting the appropriate settings on your browser; however please note that in this case you may not be able to use the full functionality of this website. In addition, you can avoid the collection of data generated by the cookie and related to the use of the website by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available under the following link. Alternatively, you can also deactivate the DoubleClick cookies on the Digital Advertising Alliance website via the following link.

Furthermore, the above information on “Google Analytics” also applies to the Analytics Advertising features.

Detailed information on DoubleClick can be found under this link:

Google Adwords

This website uses Google AdWords, an analytics service provided by Google Inc. and Conversion Tracking within the parameters of Google AdWords. Google AdWords uses cookies which are stored on the hard disk of your computer (so-called “Conversion Cookie”) when you click on an ad displayed by Google. These cookies become ineffective after 30 days and are not used for personal identification. If you visit specific pages of our website, Google and we can track whether that page was accessed due to the clicking on a specific ad. Data obtained through use of conversion cookies are used for statistical reporting for AdWords customers who employ conversion tracking. These statistics tell us the total number of users who clicked on an ad displayed by Google and were forwarded to a page having a conversion tracking tag. 

In addition to conversion tracking we also use remarketing features.

The Google Remarketing feature allows us to reach users who have previously visited our website. This way we can present users of this website who are already interested in our products or services with our ads on other websites of the display network. AdWords also determines what common interests there are and shared characteristics among users of our website based on user behavior on websites in the Google Display Network in the last 30 days and contextual search engine data. Based on this information, AdWords then finds new prospective customers to market to whose interests and characteristics are similar to those of users of our website. Target-audience-specific remarketing occurs through use of cookies in combination, such as Google Analytics cookies and Google DoubleClick cookies, in the browsers of the website users.

If you wish to opt out of tracking, you can block its use by preventing the installation of cookies by selecting the appropriate setting on your browser (disable option). or by following the link below and installing the plug-in provided there: You can also deactivate the use of third-party cookies by visiting the deactivation website of the Network Advertising Initiative under and proceeding according to the opt-out there. 

The above information on “Google Analytics” also applies to Google Adwords.

Further information on Google Adwords can be found under these links:

7. Children

We would like to encourage parents and guardians to familiarize their children with the safe use of personal data when using the Internet and to encourage them not to provide our website with any personal data without the consent of their parents or guardians.  We also warrant that we will not knowingly collect or use in any way personal data of children.

8. Right of Access

We will inform you of any personal data we have retained about you as a result of your use of our website if you send a written request by email to or by post.  Should you so desire we will of course amend or delete this data.

Please contact us at the following address if you have any further questions in relation to the processing of your personal data:

Dr.Oetker Ireland Ltd.

Unit 15 Magna Drive

Magna Business Park

Citywest Road

Dublin 24.


Terms of Use, Disclaimers for the Website of Dr. August Oetker Nahrungsmittel KG

9. Copyright/Intellectual Property Rights

Copyright 2005 Dr. August Oetker Nahrungsmittel KG. All rights reserved.

The content (text, pictures, graphics, files, graphic design, layouts et al.) of our website is protected by copyright and other protective laws.  This legal protection also applies to databases and similar facilities.  The content of our website may be viewed and downloaded for private (but not commercial) use, however it may not be copied in any form, passed on, re-used, transferred, stored, altered, distributed or used in any other way without our prior written consent.  Our website may also include content which is subject to copyright of those providing its content.

10. Trademarks, Logos, Logotypes etc.

Trademarks, logos, logotypes, product components and illustrations contained on this website are protected for use by us and/or, where stated, use by our affiliated companies and therefore may not be used for anyone else’s own purposes. 

11. Liability

We maintain a careful check of the content of this website.  Nonetheless we accept no liability for its accuracy, completeness and updating or for its suitability for certain purposes, but provide the information without guarantee or any other express or implicit assumption of liability for its content.  We therefore exclude any liability for damages resulting directly or indirectly from the use of this website and its content, provided we have not caused these ourselves intentionally or through gross negligence.  This also applies to damages resulting from the installation or use of software when downloading and/or to damage caused by computer viruses.

12. Links

Please also take note of this disclaimer: where our website contains links to other websites provided by third parties we would like to advise that we have no influence on the content of these external sites, thus accept no liability for their legality, accuracy and completeness, and expressly distance ourselves from the content of such sites and do not adopt it.  At the same time we recommend that you take careful note of the terms of use, data protection provisions and other disclaimers of these other websites.

Dr. August Oetker Nahrungsmittel KG